October 2008 Issue

Print Professional - October 2008

Round ‘Em Up


Following a year fraught with layoffs, plummeting stocks and other financial woes, it seems plausible to write off the industry as another casualty of the economy. However, similar to the surprising developments...

Standing Their Ground


1. The Defending Champions Midlothian, Texas-based Ennis has much to celebrate—perhaps most importantly its repeated procurement of the winning spot in Print Professional’s top 100 manufacturers list....

Features

Smart Cards for Dummies
True or false: Smart cards are the same as RFID cards. The correct answer is false, although many people use the terms synonymously. Headquartered in Princeton Junction, N.J., the Smart Card Alliance (SCA)...
Pick a Card, Any Card
It’s tricky dealing in the technology-enabled card market today. The products are becoming more and more sophisticated and specialized, and the distributors selling them have to follow suit. Here is a...
Hard Times
Oh, how the mighty have fallen. Following an erratic week culminating in major financial crisis, the Bush Administration and Congress presented a $700 billion rescue plan. However, during press time, the...
The Perfect Couple?
Getting into a prospect’s home with your direct mail piece is akin to crashing his or her party. If it’s an event you want to attend (of course it is!)—and where you’ll increase your chances of starting...
Forming the Future
How will the audible gasp on Wall Street heard round the world last month further impact the beleagured business form? What could the current fundamental financial funk mean for sales professionals trying...